In Helvetica by Gary Hustwit, typographers discuss the importance of the font helvetica and how it is used. Helvetica is used pretty much everywhere because it is such a neutral font. It doesn’t have much of a story to it by itself so typographers and designers can give it whatever story it wants. It is easy to manipulate the font to have it say whatever you want it to. It’s simplicity and ability to be easily adapted to each designs message make it a popular font. No one really knows why helvetica has stuck around for so long though; it’s not a very pretty font and it’s not very expressive. No matter what people do to it and try to change it the original version always looks better.
One thing that stuck out to me was the fact that typography isn’t just dependent on the letters, it also involves the white space around and inside the letters. Another thing that stuck out to me was that Helvetica has been around for so long. Helvetica isn’t a very pretty font and its not like its a very interesting one. It’s very simple and doesn’t woo people. You’d think that typographers would be able to design another font that’s equivalent if not better.